Wish HQ

Big News: Introducing Wish’s New Logo and Leeds United Partnership

We’ve got some big news—the kind of news that makes us want to jump up and down and do a happy dance because we’re just bursting with excitement. 

Wish is the Official Sleeve Partner for Leeds United during the 2022-2023 football season, and we’re debuting a brand new logo!

The new Wish logo will be seen on shirt sleeves of the Leeds United Men’s, Women’s, and Academy teams. It will also appear on all official replica shirts and throughout the team’s home stadium. We couldn't be more thrilled to be a part of the team’s journey! 

“This is big for us,” said Vijay Talwar, CEO of Wish. “Football is the most popular sport in the world, so the opportunity to create  global brand exposure for Wish is huge! I’m excited that this is where many people will see our new logo and experience our updated brand for the very first time.”


Yes, you heard right! Keep your eyes peeled for a first look at Wish’s new logo on the playing field. But, if you can’t wait until the next game, starting August 5th, you’ll notice the logo on the Wish app, across our emails, and other communications. It’s bolder and signals the ignited imagination and new possibilities of the many changes underway at Wish.

App store mockup-1

We’ll be sharing more info on our new brand identity in the coming weeks. In the meantime, follow Leeds United on Instagram for a chance to see Wish on their very cool new kit, or click on one of the videos below.