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Wish Influencer Spotlight: Luke 'Mazer' Jonavic

Meet avid gamer and YouTuber, Luke "Mazer" Jonavic, as he dishes on some Wish gadgets! Read on to hear about how he got his nickname and tips for being a pro shopper on the Wish App.

Q: Tell us a little about yourself. What are you doing now and where do you come from?
A: My name is Luke “Mazer” Jonavic and I am 35 years old. I have a full-time job at Fedex and been with them for 10 years now. When I am not working on video reviews and discussions for Youtube and Twitch, I work with the indie company Toxic Creativity; helping them with public relations while also acting as editor, streamer, and writer for their own Youtube channel.

Q: How did you start your channel?
A: My original channel started in 2007. I used to make fan-made music videos based off videogames and movies that I really liked. I eventually moved to reviewing strange and unusual video games which lead into wanting to review tech and gadgets that people either never heard about or would be to wary to buy. I decided to be the Guinea Pig and see if these products actually worked as advertised. This led to the creation of my current channel “Videowulff Productions” where I focus primarily on reviewing the strange, unusual, or unheard of.

Q: Why do you enjoy shopping on Wish?
A: Honestly, I enjoy shopping on Wish to test out products that people do not normally think about, or are too cautious about, trying. When people see the low-price tags, myself included, they think that the product is a scam or won’t work. The prices are reasonable enough for me to take that risk. I’ve been happily surprised that my purchases – for the most part – have all worked beautifully and I enjoy sharing my personal experiences with my audiences. Furthermore, because of the lower prices, I am able to try out new ventures such as using 3D printers or Laser Etchers to get an idea of how they work before moving onto the more industrial sized products.

Q: What is something that your audience doesn’t already know about you?
A: The origin for my online persona “Mazer” actually comes from a book trilogy I wrote back in high school. Mazer is a character I’ve developed back in 1997 through 2001 and has been the primary protagonist in a lot of my personal stories. Someday I do want to go back and re-write the stories I wrote about him in order to get published. It’s one of my life-long goals to get those books out into the world.

Q: What’s the hardest lesson you’ve had to learn from developing your channel?
A: That popularity does not happen overnight. I’ve been doing this for 11 years now and still working hard to make a name for myself. It takes dedication and constant content to keep yourself afloat. The key is to always do something that you personally enjoy. If you do not enjoy it, the audience will see that and not be as interested in watching what you do. It’s one reason my content has varied so much over the years because I am always wanting to show off new things I enjoy talking about or reviewing.

Q: If you could do a video with any other YouTuber who would you choose and why?
A: Stewart Ashens of the channel Ashens. He’s one of the very first Youtube reviewers I’ve watched and I’ve been following him for years now. He has a truly fun and unique style of reviewing unusual merchandise and food that is so entertaining to watch. He is the inspiration for what I do today.

Q: Best advice for people shopping on Wish?
A: Research, research, research. Double and triple check the descriptions and reviews for everything you are about to purchase. Make sure to find the reviews that describe the product and how it works. Google is also your friend. Many items – mostly the electronics – have reviews all over the internet. Make sure you know exactly what it is you are getting. And if it still doesn’t work out – just shoot Wish an email. They are very good at getting back to you to solve problems and they’ve helped me a lot in the past. Honest.